As a coach or aspiring coach/ creative/ freelancer/ female service-based business owner you have stepped into a world that is not for the faint-hearted. I don’t say that to sound scary, but rather to remind you that you are an incredibly brave and amazing woman (you wouldn’t be here if you weren’t!)

Running your own business, while incredible and super rewarding, is no easy feat. There comes a time in the life of any business owner when you decide to take things up a level and really commit to your business and the life you want to create for yourself. This might come when you finish studying your coaching course, leave your full-time job or even start calling your business a ‘business’, rather than referring to it as your ‘side project’ or ‘hobby.’

‘Going Pro’ as Steven Pressfield calls it, is a mindset shift that truly takes things up a notch. It’s a decision to up the ante on your business and go all in. It isn’t about learning more courses or skills, but rather making a commitment to your business and treating it as an entity that deserves a huge chunk of your energy and attention (at least in the early years).

Below are 5 ways you can commit to ‘going pro’ in your business and take things to the next level, from my own experience.


Make a plan


Make the decision to commit to your business, and then make a plan to move you towards your goal.

Know that you want to leave your job and work with five clients per week? Incredible!

Ask yourself…

What does that look like for me?

What steps can I take today to move myself towards that goal?

What are the baby milestones along the way that will keep me on track?

What am I going to do to celebrate once I achieve each of these milestones?

While you don’t need to quit your job immediately (in fact, it’s often the worst thing you can do! You don’t want to be a biz owner that is desperate for clients!) embracing your long-term vision and giving yourself permission to admit what you truly want long-term is important.

Remove the cloak of invisibility


One of the hardest parts of starting a business like ours is the fear of what people will think of us. I see this all the time with my clients, and I 100% experienced it too! Fear of what our friends and our family might think of us. Will they think we are crazy to leave our well-paid job because we want more freedom and flexibility? Will they laugh at our business model and not understand it?

These fears exist to keep us small, and the horrible part is that they often do! The sooner we can shift our mindset and stop worrying about what others think about us the sooner we will show up in our power – confidently standing in our uniqueness, owning the value our business brings and sharing from a place of vulnerability and authenticity (which is KEY to connecting with our ideal clients!)


Set your financial goals


In ‘Think and Grow Rich’ by Napoleon Hill (which is a book that should definitely be on your ‘to-read’ list!) he talks about how you need to have a burning desire for money to come your way. If you don’t want to make money in your business, and you don’t have clear goals around how much you want to make, then it’s going to be a lot more challenging to actually earn that income. Part of Turning Pro is really treating your business like a business, and knowing your figures (income and expenses) inside out.

Personal note: I am not a numbers whiz, and I found this really hard for a long time! It’s easy to want to bury our head in the sand when it comes to knowing what we are earning and spending out of fear. I wish I’d done this sooner though because the sooner you know what your numbers need to be, the sooner you are clear on how many clients you need to attract to reach those figures.


Recognise your worth


There is only one trait I’ve ever seen that all successful business owners have in common, and that is unwavering self-belief. It is the ultimate in cultivating a success mindset. The art of actually believing in yourself.

You have probably heard the old adage before: how can others believe in you if you don’t believe in yourself? While it’s a cliché it couldn’t be truer. As you keep stepping up you MUST believe that you are worthy of the success that you so desperately want. You might have your days, but you really must believe that your wildest dreams are possible (because guess what, they totally are!)


Be consistent


Last of all, be consistent with your message, your marketing and showing up in front of your audience. Over and over again.

Turning pro and having a wildly successful business won’t necessarily happen in an instant, but by taking these steps to keep you moving forward you’re giving yourself the best possible chance at success.

Want to know what ‘Turning Pro’ looked like for me in my business? (The more personal stories and anecdotes that I experienced when going through some of the changes above?)

With love and success,







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