Biz Insights From The Inside: Six Figure Revenue While Majorly Pivoting Your Business with Robyn Birkin

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In the wild ride that is entrepreneurship, the ability to pivot when necessary is an absolute game-changer.

However, the idea of shaking things up can feel much too risky – especially when it comes to continuing to generate revenue.  

But is it possible to shift gears without losing your hard-earned momentum?

Today’s guest host is here to answer that question for you! Robyn Birkin is an online business strategist who helps female service providers and course creators create a six and multi-six-figure business in part-time hours with just one front-facing signature program.

Once a well-recognised life coach for women navigating infertility, Robyn made a gutsy decision to flip her business focus on its head. Now, as a thriving online business strategist, she’s sharing her secrets on how to keep the money rolling in—even when you’re making a radical shift in your business. 

Embracing the Pivot

Robyn believes that pivoting shouldn’t just be about chasing more money—it’s about aligning your work with your values and long-term goals. She encourages us as entrepreneurs to get real with ourselves. Ask yourself the question: Does my current business align with what I want my legacy to be? Am I genuinely passionate about it? If the answers are no, it might be time for a big change.

The Decision-Making Framework

To help others navigate this challenging territory, Robyn developed a decision-making framework. At its core, it’s all about ensuring your business aligns with your goals and values. She believes the key is in being honest with yourself about what excites you and what doesn’t.

One of the hardest but most crucial steps is being willing to ‘slingshot’—taking a step back temporarily to make a more significant leap forward. This might mean letting go of a part of your business that no longer fits, even if it’s currently bringing in revenue. 

5 Key Strategies for Generating Revenue During a Pivot

So what are some practical ways to continue to make money during a radical change in your business? Robyn shares the strategies that worked for her that will give you the confidence to brave a pivot:

1. Double Down on What’s Worked  

Robyn’s first move was capitalising on elements that were already successful—like her mastermind programme. This high-ticket offering ensured she could still generate significant revenue while rebuilding other parts of her business.

2. Create Growth, Nurture and Conversion Content 

Having a clear strategy for your content is crucial. You may have all the social media profiles and even the podcast, but what is their true purpose in serving your business? Know what you want each piece of content to achieve—whether it’s growth, nurturing or conversion–and ensure your energy and effort is going into covering those three buckets.

3. Rely on Data 

Data has become Robyn’s best friend. She shares how she diligently reviewed key metrics to understand what was working and what wasn’t. By focusing on data, we can continue to refine our strategies and keep inching closer to our goals.

4. Balance Marketing and Sales Efforts 

Shifting to a higher ticket offering meant Robyn had to focus more on direct sales interactions. Building and nurturing relationships became just as important as broad marketing efforts, ensuring steady conversions and happy clients.

5. Constantly Refine Messaging 

Messaging isn’t a one-and-done task. It’s crucial to continually refine your messaging to keep it resonating with your audience. This ensures your communications always drive the desired actions.

Being a CEO sometimes means making hard decisions and pushing through the discomfort to get to your true purpose. But waiting for you on the other side is that deeply fulfilling life and career you set out to create in the first place.

LINKS

The FREE Mastermind Launch Playbook

Connect with Robyn: 

Instagram: @robynbirkin 

Website: https://robynbirkin.com/ Podcast: Signature Online Course Secrets

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/