I’m dropping a fantastic hack on you today to help you get a whole lot more in your business. In fact, it’s a hack that applies not only to your business, but in your life generally.

This hack took me way too long to commit to, and even though I had heard about the benefits, it wasn’t all that long ago I actually started implementing the strategy.

So what is this delightful hack?

There are a whole lot of misconceptions out there surrounding how to find your ideal client.

For as long as I’ve been doing this work, it has been common to assess your client based on certain demographics. Perhaps it’s where they live, their age, the type of place that they live or the type of business they have.

For those of you that have a podcast of your own, I know it can be odd sitting down to record a solo podcast episode and wondering what to talk about. In fact, I had this question from a client recently asking how I structure my solo episodes so that it doesn’t feel weird just sitting there essentially talking to yourself.