From Lawyer to Online Business with Anita Siek of Wordfetti

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I’m really excited to introduce you to my guest today, my new friend, Anita Siek. I really loved this conversation and I’m sure you will too as Anita shares all about what fuels her business, how she creates impact by starting with the human, her mindset in establishing her business and so much more.

Anita is a lawyer turned brand and copy strategist and the creator of Wordfetti, a human designed copywriting and brand DNA school that specialises in teaching brands that don’t do normal how to stand out through the power of consumer psychology, design thinking and words.

In this episode, Anita and I chat through how she went from being a lawyer to having her own online business, how she built her business from the ground up and the journey she went on. We talk about her “zing” moments, the power of one, and Anita takes us through a design thinking activity that you can go through at home to uncover your why. We do this activity in real time where I uncover what comes up for me and I found it really amazing.


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Ellie Swift Podcast - Business and Mindset Coach

Ellie Swift is a Mindset & Marketing Coach and International Speaker for high-performing women who are ready to build heart-driven, intentional and abundant online businesses.

Using her signature Swift Marketing Method, Ellie helps service-based business owners connect with their customers, shine online, and create life-changing results (for both themselves & their clients).

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