My New Newsletter Strategy: Why I Did It & How It’s Working
Newsletters mean something big for business—you’re 40 times more likely to make a sale through an email than through social media posts. With email, there’s no algorithm chaos; it’s just you, your audience and the ideas you’re passionate about sharing.
This, along with my love for long-form writing, is why I decided to bring in a weekly newsletter to the business. Today, I’m sharing what my new newsletter strategy looks like, the data so far and a specific strategy to increase open and clickthrough rates.
Why the Newsletter Deserves the Spotlight
Over the years, newsletters have been part of my toolkit, but without the consistency they deserved. Now, I’m determined to transform them into something you can trust to land in your inbox regularly, like a chat with your bestie over coffee. I’ve missed the chance to dig deep through writing, share more than catchphrases for social media and put genuine, heartfelt advice into your hands.
Crafting My Newsletter
Each newsletter begins with a story or theme, digging into what’s central to our approach: mindset, marketing and strategy. It’s whatever has been on my mind that week, served with a side of recommendations, personal anecdotes and strategies that have been tried and tested. This isn’t about mass-production content; it’s heartfelt communication from me to you.
So, How’s It Going So Far?
We’re a few weeks into this renewed journey, and the response has been amazing. Our open rates are solid, and what’s incredible is the relationships being deepened with each email. If there’s one trick I’d suggest, it’s this: try resending emails to unopened recipients 24 hours later with a new subject line to give it another go.
Your Turn to Dive In
Are you thinking about launching or sprucing up your newsletter? Here’s my take—scribble down your ideas as they come, be inspired by what you love to read, tell your stories and make sure your creation process is manageable and genuine. It’s your story to tell—make it yours.
I’ve found such joy in returning to long-form writing and can’t wait for you to join me on this journey. If you’re not on the list yet, don’t miss out—head to ellieswift.com/ceomoves or just drop me a “moves” on Instagram, and I’ll sign you up for some fresh stuff from me every week.
Happy writing!
Newsletter signup: www.ellieswift.com/ceomoves
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
Facebook Group: www.facebook.com/groups/shineonsocialellieswift/
