I asked my OBM, Nivek Harrison, why she thinks our business is successful. Her answers shocked me, and I think they’ll shift how you think about your own business too.

As the festive season rolls in and I’m batch recording podcasts so my team gets a well-deserved break, I figured it was the perfect time to pause and reflect. Sometimes when you’re deep into planning and strategising for the new year, it helps to look at what’s already working.

The reason your mastermind isn’t selling has nothing to do with your offer. You’re targeting the wrong buyer.
As we step into December, I hope you’re savouring the festive spirit and seeing your sales flourish. This time of year always gets me thinking about the unique dynamics of selling masterminds. Today, I want to share insights on something crucial: understanding the right kind of buyer to target.

You’re doing all the right things to market your mastermind, but the sign-ups just aren’t coming. The problem might not be your offer at all.
If you’re marketing your mastermind right now, whether it’s launching in December or as far ahead as 2026, this conversation is for you. Maybe you’re aiming to bring five more incredible people into your circle by year’s end. You’re not alone in this. We’ve all navigated the tricky waters of client attraction at some point.