Selling A Mastermind Right Now? Focus On This Type Of Buyer
The reason your mastermind isn’t selling has nothing to do with your offer. You’re targeting the wrong buyer.
As we step into December, I hope you’re savouring the festive spirit and seeing your sales flourish. This time of year always gets me thinking about the unique dynamics of selling masterminds. Today, I want to share insights on something crucial: understanding the right kind of buyer to target.
Why Targeting the Right Buyer Matters
If you’re selling a mastermind, you need to focus on what I call the “high standard buyer.” So many people struggle because they’re targeting the wrong clientele, and it completely undermines their ability to sell effectively. The premium buyer is often misrepresented in the online world, leading to strategies that feel superficial and don’t actually work.
This isn’t about catering to someone who merely seeks prestige or follows trends. It’s about understanding the psychology behind high-standard purchases and using that to refine your approach. Let me break down the characteristics that define this type of buyer.
What Makes a High Standard Buyer Different
They Make Decisions from Certainty
Unlike clients who might need multiple pep talks and constant reassurance, the high standard buyer operates from a place of certainty. They don’t need urgency tactics or endless hand-holding. What they do need is to build trust with you. Your job is to provide solid information and be available to answer their questions thoroughly.
They’re Looking for Leadership and Vision
These buyers aren’t just paying for outcomes. They’re investing in your leadership and want to see how your mastermind matches their energy. They want confidence and clarity in your communication. So, show them your results and what you’ve achieved to really demonstrate you’re capable of leading them through their goals and transformations.
They Prioritise ROI and Identity
High standard buyers value return on investment and the identity that comes with joining your mastermind more than emotional gratification. They’re strategic thinkers who care about data and testimonials. Show them past success stories and tangible outcomes that align with how they think.
How to Convert the High Standard Buyer
Understanding your buyer changes everything. It’s not about having endless testimonials or being famous. It’s about speaking clearly to the results you can achieve. I encourage you to develop a tailored authority marketing and content strategy, especially right now, to grab the attention of those already in your network who are ready to make a move.
Keep reflecting on your ideal client and evolve with them. This is an ongoing journey, and revisiting who you’re targeting can bring fresh strategies and much better results.
LINKS
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