The Biggest Change To Marketing Funnels in 2025: What It Means For Your Content Marketing For Personal Brand Coaches, Mentors and Consultants
The marketing world never stands still, does it? For years, we’ve relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that’s evolving.
In 2025, there’s a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It’s all about choice and being discerning about where they spend their money.
Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants.
Adapting to the 7-11-4 Rule
You might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they’re ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.
So, how do we handle this shift? Let’s break it down with a few straightforward strategies:
1. Boost Your Credibility with Case Studies
It’s all about showcasing your success stories and the amazing results your clients have achieved. Regularly share testimonials, feedback, and real-life examples of how you’ve made a difference. Consistency here can be a game-changer.
2. Embrace Your Unique Perspective
In a world flooded with AI-generated content, your personal insights are gold. Share your thoughts, experiences and industry knowledge to stand out. Show your audience you’re a real leader with valuable expertise. You can do this by using AI to amplify your existing thought leadership – not create it for you.
3. Create a Sense of Urgency
To nudge potential clients from thinking to taking action, consider adding time-sensitive opportunities. It could be a limited number of spots in a course or a special bonus. It gives them a reason to act now.
With these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It’s all about helping potential clients move through their journey with you comfortably.
LINKS
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Connect with Ellie:
Website: https://www.ellieswift.com/
Instagram: @elliehswift
