Want More Sales? Solve A Smaller Problem
We all have those moments where business isn’t quite popping off like we envisioned. When that happens, it’s all about going back to basics. While markets and trends change, the tried-and-true principles of marketing and business success do not. Today, I’m here to chat about the art of narrowing down and getting super specific with the problems you’re solving in your business.
Our brains might try to convince us that bigger problems attract more clients—more clients mean more sales, right? Well, that’s not always true. Offers fail to convert when they’re too broad or vague. Ideas like “helping creatives grow their business” might sound nice, but they’re not saying much. Remember, people pay to have real, down-to-earth problems solved.
If I can’t figure out who your client is or what problem you’re addressing within seconds of landing on your page, neither will your potential clients. So, let’s get specific!
1. What Makes a Problem Hyper-Specific?
A hyper-specific problem is one that your ideal client can name, feel, and instantly relate to. It’s the voice in their head that keeps them awake at 3:00 AM. If you can be the solution to that gripping issue, you’ll never run out of clients. This has been drilled into me since I started in marketing 18 years ago.
For instance, I have a client who’s tackling fear around raising prices with a killer lead magnet. Another is helping newly diagnosed ADHD individuals find their ground. See how pinpointing these issues can make a huge difference?
2. Change It Up: The Before and After
Let me give you a taste of how this looks in action. Take a business coach who says, “I help women build businesses they love.” Broad, right? Now, imagine if they said, “I help service-based founders create and sell their first group offer while keeping one-to-one income strong.”
Or, a life coach saying, “I help women feel empowered and aligned.” Meh. What about, “I help high-achieving women stop people pleasing without demolishing their lives”? Notice how these statements are more precise and punchy. They clearly speak to a target audience, outline a specific problem and offer a tangible solution.
3. Your Turn: Craft Your Winning Message
Let’s get you crafting your own sharp and snappy message with these three steps:
1. What’s the 3:00 AM problem? Think about what your ideal clients are worrying about in the dead of night. Address these before they reach rock bottom.
2. What’s the shift you offer? Describe that juicy transformation, the journey from point A to B.
3. Plug it into a clear sentence: Here’s the magic formula: “I help [ideal client] go from [problem] to [result], so they can [benefit].”
Keep fine-tuning until it clicks. The goal is to solve one real problem for one real person in a way that feels like you’re reading their mind.
I hope this strategy is so valuable to you, and I encourage you to use it to re-shape your next offer, funnel or big launch. Can’t wait to see what you do with it!
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
