Why the ‘No Structure, Just Voxer’ Model Is Failing Your Clients
There’s a conversation I have constantly with clients that I don’t believe gets nearly enough airtime in our industry—and that’s the art of actually delivering exceptional group programs and masterminds. While we see endless content about launching and selling these experiences, there’s surprisingly little discussion about how to serve your clients incredibly well once they’re inside.
Today I want to address something I’m seeing more and more: the “no structure, just Voxer” model that’s being touted as a great way to run masterminds and group programs. Having spent years teaching people how to run masterminds, being in masterminds myself and having conversations about them daily, I’ve discovered there’s a real misconception about what people actually want from these experiences. There’s a significant gap between what’s being offered and what truly serves clients—and that represents an incredible opportunity for you to stand out by delivering something genuinely transformational.
The Shift Away from Structure
Over the past couple of years, we’ve witnessed a pretty radical shift from heavily structured programs to a more relaxed approach. You might have noticed a push towards models focused on proximity—like Voxer support—where clients are given access to experts or masterminds without much formal structure. While the original concept of a mastermind hinges on being surrounded by inspiring souls, the truth is, simply offering Voxer support often falls short. Clients buy into these programs thinking proximity will drive change, but many find themselves feeling a bit lost without a clear roadmap to follow.
Why Structure is Essential
Now, let’s unpack why structure is your best friend. Proximity without structure can lead to drift—decision fatigue and that dreaded feeling of being stuck on the implementation front. Masterminds that I’ve seen create magic for their clients are those that blend the best of both worlds: offering the proximity and community spirit along with some essential structure. It’s about giving your clients a safety net—a way to anchor themselves and feel certain about their journey. When structure is in place, clients are far more likely to experience transformation.
Creating a Hybrid Model
Let’s talk about what truly works. Think of your structure as a starting guide—a kickstart curriculum or orientation module that sets the stage. Define clear support paths for your clients, whether that’s through themed calls, well-organised Slack channels or practical tools and trackers to help them navigate their progress. In our Scalable Freedom Mastermind, we kick things off with a tailored success plan for each client, mapping out their goals and the path forward. We offer a mix of group and one-to-one calls, content reviews and straightforward communication channels—creating that safety and clarity every step of the way.
Tailoring the Solution to Your Clients
Remember, this isn’t about copying what I do—it’s about designing your mastermind with your ideal client at its heart. Think about the transformation they’re after and build a container that supports them in getting there. That’s where the magic happens.
If you’re currently running a Voxer-only style mastermind, I wholeheartedly encourage you to weave in more structure. It may take a bit of effort to set up initially, but the payoff is immense – think better client outcomes, higher retention!
Connect with Ellie:
Apply for the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind
Website: https://www.ellieswift.com/
Instagram: @elliehswift
